Flavors Help Prevent the Switch

As children move into adolescence their milk intake often decreases while their soft drink consumption doubles.  Milk flavored with True Dairy Flavors is a good strategy for preventing the switch and closing the nutrient gap in America.

  • 9 out of 10 teen girls and 7 out of 10 teen boys don’t get the calcium they need.
  • 7 out of 10 teen girls fall short in Vitamin D intake.
  • 97% of Americans don’t get the potassium they need.
  • Nearly 70% of the milk children choose to drink in the National School Lunch Program is flavored.  When flavored milk was removed from school meals and only white milk was offered, milk sales decreased 37% to 63%, depending on the grade.
Source: National Dairy Council Nutrition Education Materials – www.nationaldairycouncil.org